By Andreas Tiedtke
This article first appeared recently at the Ludwig von Mises Institut, Deutschland. It has since been translated with permission from the original German into English, by Andy Duncan. Here is the original article. The references in the article below link directly to the glossary attached to the original piece.
The fight for public opinion currently consumes the Internet. Campaigns like Hatespeech, Fakenews or Post-Facts try to denounce dangerous opinions. Two types of keyword are employed . First, we have the absolutely good keywords. These triggers include ‘social democracy’, ‘justice and education’, ‘freedom and democracy’, and so on. Second, we have the necessarily bad keywords. These triggers include ‘alt-right’, ‘right-wing populism’, ‘the evils of capitalism’, and so on. Why does this never-ending fight for public opinion end up becoming so important? Well, it’s because it concerns your beliefs. It’s ultimately about your perception and your thinking. It really is all about the generation of propaganda and the consequent indoctrination of the masses, one mind at a time.
Propaganda and Indoctrination – The Matrix: A “prison for your thinking”
The Wachowski Brothers artistically described “indoctrination” within their seminal 1999 movie, The Matrix. This was understood by many at the time as simply a science fiction romp. However, it also became a Kafkaesque metaphor to describe our entire modern western society.
If you’ve seen the movie, you may recall the following pivotal scene  : Our hero ‘Neo’ feels that something has become misplaced within the world around him. He feels that his appraisal of reality may have always been incorrect. This confuses him, and then he encounters the enigmatic Morpheus . This coolly-bespectacled figure then offers to show Neo the reality of truth. In this relatively early scene, upon which the entire movie turns, Morpheus offers Neo a choice between one of two pills; a red one or a blue one. This is the temptation he lays before Neo:
“This is your last chance. After this, there is no return. You take the blue pill – then the story ends right here, you wake up in your bed and you can believe whatever you want to believe. You take the red pill – you stay in Wonderland and I’ll show you how deep the rabbit hole goes.” 
Neo wants to know what’s going on, so he immediately chooses to swallow the red pill. He fails to hesitate for a second!